E-Commerce Growth Without the Guessing, Finger-Pointing, or Broken Promises
I help Shopify & WooCommerce store owners fix the *entire* business — finances, tech, marketing, offers, tracking, and team — so growth finally sticks.
This isn’t ads-only. It isn’t dev-only. It’s full-system e-commerce growth.
If You’ve Been Burned Before, You’re Not Crazy
- Agencies that promised growth but blamed everything else
- Marketers who never touched your site, offer, or numbers
- Developers who fixed “tech” but ignored conversions
- Tools that created more dashboards — not more clarity
- You being the only one holding the whole business together
You were told:
“The ads need more time.”
“It’s a traffic problem.”
“Your niche is too competitive.”
E-commerce doesn’t fail because of one problem. It fails when no one owns the whole ecosystem.
What I Do for E-Commerce Owners
Financial & Profit Clarity
- Review financials with a growth lens
- Find margin leaks and cash-flow pressure
- Tie marketing decisions to contribution margin
If the math doesn’t work, nothing scales.
Shopify & Woo + Technical Systems
- Speed/UX/checkout improvements
- Theme + app/plugin cleanup
- Fix conversion-killing friction
Marketing can’t outrun broken tech.
Offer Creation & Optimization
- Clarify the offer and who it’s for
- Bundles, upsells, subscriptions
- Match offer to traffic temperature
Great offers make everything cheaper.
Customer Journey Mapping
- Map first click → repeat buyer
- Spot drop-offs and confusion
- Align messaging across the funnel
Growth happens between the clicks.
Paid vs Organic Strategy
- Choose the right mix for your stage
- Stop chasing vanity metrics
- Use paid to learn and scale
Traffic without strategy is just noise.
Tracking & Attribution
- Fix broken attribution and event tracking
- Make scale/kill decisions with confidence
- Often unlock 10%+ gains
You can’t scale what you can’t see.
Email -SMS - Automation
- Revenue flows that don’t feel spammy
- Lifecycle campaigns that convert
- Retention systems that lift LTV
Retention is growth you don’t have to rebuy.
AI Tools & Systems
- Pick tools that reduce workload
- Automate reporting + workflows
- Avoid shiny-object chaos
AI multiplies what already exists.
Owner & Team Coaching
- Owner coaching + team alignment
- Clear priorities and accountability
- Remove bottlenecks
Systems should not depend on you.
What Changes When the Whole System Is Fixed
$1.5B+
Sales influenced across brands
$450M+
Managed ad spend
10–100%+
Common gains after tracking + funnel fixes
250+
Brands & teams supported
How We Work
A simple 4-phase approach that brings clarity first, then fixes foundations, then executes growth, then scales with confidence.
Phase 1
Truth & Clarity
- Financial review
- System audits
- Tracking validation
- Find the real constraints
Phase 2
Foundation Fixes
- Offer + messaging alignment
- Tech + CRO fixes
- Remove leaks and friction
Phase 3
Growth Execution
- Paid + organic plan
- Lifecycle marketing
- AI + automation
- Team enablement
Phase 4
Scale Confidently
- Smarter decisions
- Cleaner data
- Less stress
- Sustainable growth
Stop Hiring Pieces. Start Fixing the Business.
You don’t need another promise. You need clarity, alignment, and someone willing to own the whole picture.